Businesses are always looking out for innovative ways to consistently get in new leads and customers and this is why running Google ads in lagos for business owners is one of the most lucrative ways through which a business can grow if you are based in lagos nigeria.
This also works for you if you are anywhere in the word.
One of the most important aspects of running an effective google ads campaign for any business has to do with the keyword research that has been done prior before launching any google ads in lagos.
It’s a vital step and also one of the things that we ensure we do right here at spotrim agency when it comes to working with business owners in ensuring they are getting the value for every naira spent in their google advertising.
We will be looking at the various aspects to conducting a proper keyword research for your business just like how we do it inhouse here at spotrim agency.
So if you are looking to get more online presence and receive highly valuable traffic to your offers, then this is one comprehensive guide you don’t want to miss.
Let’s say you run a travel business in Lagos with amazing tour packages that you offer to your prospective clients offering all sorts of packages. You just added a new service that has to do with helping couples looking to give birth in Canada or Brazil and in desperate need of new clients to simply signup for that package.
When you run into this problem with a quick fix to this that helps you to start lots of leads that turn into actual clients for this package.
Utilizing keyword research to launch a google ads campaign is the first step towards ensuring that the google advertising is a success.
Once you can master this, Then you would be able to always get new client into your business just like how we help businesses at spotrim agency.
So let’s get started.
How important is the need for keyword research for businesses?
Keyword research is more like a compass that helps you ensure that only the very top interested people are simply clicking on your ads.
See it more like a ship being guided in the ocean to ensure you maintain the course of reaching your destination which is getting clients.
So let’s talk about how you can make this happen using this 5 Step Process
You Need To Start With A Comprehensive List Of Keywords.
The first thing you need to think about is simply all the main keywords centered around your business.
So in the case of a travel business. What exactly are people typing on google that simply shows what it is that you do.
This keywords could be “Giving Birth In Canada” or “Giving Birth Abroad” or “Birth Tourism” or “Giving Birth In Brazil”
The main goal of this exercise is to write out an extensive list of what comes to your mind when people go to google to type something related to your business.
This will be the starting point of your keyword research to running a successful google ads in lagos
You Need To Analyze Your Competitor Keyword.
This is basically you just snooping around to see what your direct competitor is doing in your business. See it more like this.
You aren’t the only travel company in Lagos, There are others who might be offering the same package you offer and currently bidding on highly relevant keywords that you can also be leveraging on.
A competitor might be targeting “canada birth tourism” or “brazilian maternity packages”
You might also find another competitor that is simply targeting another set of keyword which can be “Giving birth abroad with travel agency” or “international childbirth services”
One of the reasons why you need to conduct this research is simply to help you identify various gaps and opportunities to better help you create your own strategy to run your google ads.
There are also tools you can use for this research, Some of them include Spyfu or SEMrush.
You Should Focus On Local Intent Words.
When it comes to running google ads for your ads. Your secret weapon to making your campaign success is local intent.
By adding things like country, state, neighborhood to ensure your ads are seen by the right type of people. Other local intent you can add could also be in the form of who exactly are the people seeing the ads.
Going back to the travel company some of the local intent keyword could be
“Lagos Couple Giving Birth In Canada”
‘Birth Packages For Nigerians In Brazil”
“Best Options For Lagosians Giving Birth Overseas”
Infusing local intent keywords to your ads simply helps to ensure that the exact set of audience you want to reach out to in Lagos are highly interested in your business or packages.
You Need To Use Long Tail Keywords When Targeting
When it comes to targeting based on keywords when running google ads in lagos, You don’t necessarily want to go for the short term keywords of your brand or product that already has a high search volume.
One of the reasons might simply be in terms of either costing you too much or simply having a very broad audience of people that might unlikely be interested in your offer.
Which is why phrase based keywords are exactly what you should be using.
Phrase keywords could be “Romantic Beach Getaway In Lagos” or “Two Bedroom Airbnb Apartment In Lekki”
In the case of the travel agency for birth. These longtail keyword could be
“Affordable childbirth options in canada for Nigerians”
“Travel agency assistance for childbirth overseas”
“Canadian Hospital For International Birth Experience”
While these long tail keywords might have a much lower volume, you will find out that you are getting the best quality people who would be very highly interested in your service than just bidding for short term worlds like “canada childbirth”
If you are serious about getting your ideal customer to your business, then having to focus on these long tail keywords in your business is the way to go about your google ads campaigns.
You Need To Launch And Optimize Your Result For Scale.
Once your research is over, the final thing you want to simply do is to launch your google ads campaigns and simply ensure you watch the result of your ads.
What you want to be on the lookout for is simply checking where your clicks are coming from, Which keywords are they coming from. And once you start getting leads or sales. You need to be able to identify where the sale is coming from to make it easy for you to allocate more funds to that keyword that’s working for your business.
One beautiful thing about optimization is that it reveals so many things about your business which is why after all the research and build up of everything, launching your google ads help you know what exactly is working and what’s failing for you to cut them off.
There you have it. Your roadmap to conducting a proper keyword research to run google ads in lagos.
All that’s left is for you to go start getting creative and look at how you can create your own set of keywords you would like to use when launching your own google ads for your business.
If you would like us to help setup and manage your google ads campaign right here at spotrim agency, then you can simply reach out to us today by heading over to our official page here to simply fill in an application about your business and lets know how we can help you launch and scale your business for more leads, sales and customers. CLICK HERE TO WORK WITH SPOTRIM AGENCY