By Learning How To Master These Guided Google Ads Best Practices For Nigerian Based Business Owners, Your Chances Of Launching a Highly Profitable Google Ads Campaign Goes Up And Helps You Stay Ahead Of Your Competition.
If you are looking to reach out to your potential customers that helps you to increase your overall revenue, Then these google ads best practices for nigerian based business owners are ideal for you to simply implement in your business.
In today’s digital world, leveraging on google ads has been a potential growth tool that businesses in nigeria should take with top priority most especially if you are looking for a maximum return on investment that helps you to stay ahead of your competition.
If you are a Nigerian business owner looking for how to stay ahead and continue to grow and scale, then having to master these google ads best practices is simply what you need to do right now.
Inside this comprehensive guide I will be sharing with you, I will share some of the strategies you can use that are simply tailor made for the Nigerian businesses looking to get on google ads.
Let’s get started.
Understand Keyword Research and Selection
When running a google ads campaign, Having a deep understanding of your keywords is very important and simply what would determine the success of your advertisement using google ads.
By using keywords which are simply the trigger words that people type to search for your business. These keywords could be in phrases or simply the exact match that links to your local audience that would be interested in doing business with you.
So what you want to do is to start taking note of the list of relevant keywords that your customers might use when searching for your business.
There are various tools you can use for this research. Some of these tools include using keyword planner, Semrush or ahref that helps you to do a deep research into what people are typing on google when looking for your business.
The free tool keyword planner is enough to get started as it would still give you the result of these keywords your potential audience are typing which you can start to work with.
One of the reasons why this research is important is simply as a result of being able to find high value keywords that you can easily compete with to promote your business.
When it comes to promoting your business in Nigeria, Having to use the long tail keyword is great as it helps you to easily know the unique needs and preference of what exactly people want in your business.
You can easily incorporate this by using local landmarks, locations, preferences of Nigerian consumers or brands that helps to increase the relevance of your ads.
An example is simply one of the keywords we are currently promoting on which is Google ads agency in Lagos which is a long tail keyword based on location.
One last thing you need to pay attention to is trends and seasonal variation in keyword demand that helps to keep your campaign relevant and effective.
And this is the more reason why you need to get a seasoned expert that can help you put all of this together to create a highly successful campaign for your own business in either Nigeria as a country or a specific state you are trying to dominate.
Know Your Target Audience.
When it comes to promoting your business in Nigeria to your target audience, One of the crucial roles that helps to ensure that you are able to reach the most relevant prospects and customers is in Geographic targeting.
Using location targeting in your ads simply guides you in putting a restriction of where your ads shows in a specific region or states like lagos, abuja or port harcourt.
By also understanding who exactly buys from you, it further makes it easy for you to target the exact set of people that should be seeing your ads.
This information could be in the form of gender, age or simply your customers interest and being able to leverage on the google ads system to ensure that only those that fit perfectly into whom your serve gets to see your ads.
This is simply helping Nigerian business to ensure that there is both relevance and engagement that helps to also increase both the click through rate of your ads and the conversion expected from the people that visit your landing page to learn more about your business.
All of this information can be reviewed as you run your ads to further investigate the winners in your campaigns that you can easily start to scale with.
Having the right audience whom you show your business to is one of the biggest factors that drives the growth of Nigerian businesses that are currently leveraging on google ads.
Ad Copy And Creatives
If you really want to capture that attention of nigerian business owners, then your ad copy and creatives needs to be very compelling.
One of the areas that helps you win when it comes to writing copies for these type of businesses is been able to speak directly to their needs and desires leveraging on several types of incentives that gets them in.
Some of these incentives could be in the form of having an impressive unique selling point that makes you different from others, Other form of incentives could be in the form of special offers and promotions.
Adding a mix of localized language, culture and also imagery that is also relevant to the people you serve will see the connection and the appeal of your ads.
An example is promoting a dating product and using the image of a white woman instead of a black woman will tell all the differences you need to know.
Other areas that can be looked into when crafting your ads copy could be looking into local dialect that makes it easier to connect with your target customer on a much deeper level.
Another area that could be looked into are using countdown timer, Price increase alert or extension such as location extension that makes it easy to also create a sense of urgency that encourages your audience to want to take action in your business.
Design And Optimizing Your Landing Page.
One of the areas that helps you in increasing your conversion rate is in how you optimize your landing page that allows you to see a significant boost in your google ads campaign.
Let’s start with mobile view optimization. This revolves around how your landing page design looks on mobile.
Remember that a significant portion of your audience are already on mobile. So you should be reaching out to them via their mobile devices and also ensure that when it’s been viewed from these mobile devices, They show in a way that helps to increase conversion rate.
Other aspect you need to look into are using a responsive design and also having a fast loading time that doesn’t lags.
When I talk about fast loading time, There are some platforms that take more than the usual time to load online and this could be a very bad experience to your customer which later leads to them going over to your competitor.
When designing your landing page, Only use the highly relevant information on your page design, this way, people will not deviate from the purpose of visiting your page in the first place.
Whether you are optimizing for a purchase, form filling, video guide, newsletter. Let your landing page design be clearly seen as regards what you want them to do immediately when they enter your landing space.
For Nigerian businesses, other elements you can add towards your landing page include testimonial, trust signals, proofs. All this in turn builds up your credibility that simply leads to an increased conversion in the action you are looking to get when running ads.
Getting Result, Monitoring And Scaling.
As a nigerian based business owner, when running google ads, its not all about just setting it all up and launching.
Its all about the continuous monitoring of result for you to further optimize and scale that result in the overall performance of a google ads campaign to know if its indeed effective and should be scaled with.
There are certain important metrics you need to look into that simply helps you with this.
Some of these metrics include Click through rate (CTR), conversion rate, return on ad spend all of which helps you in identifying areas you need to improve on.
Testing is also crucial in understanding what’s working for your business and where you can easily grow on, this could be in the bidding strategy and also the various available targeting option that you can leverage on that helps you to maximize both the campaign performance and the return on investment (ROI)
By simply understanding how both your industry trend and the google algorithm works, It makes it easy for you to adapt according to the strategies deployed for your business.
Regular check on keywords and new ones is important, so is also checking out for your competitors’ activity and seasonal trends that helps you to identify and capitalize on new opportunities you can explore for your business.
Using these google ads best practices for nigerian based business owners, It guides you towards ensuring you are doing the right things when it comes to reaching your target audience, getting traffic to your landing pages and also achieve the KPIs that’s been set when running google ads.
At Spotrim Agency, We work with Nigerian based businesses to help them reach their ideal customers through google ads. We are the best google ads agency in Lagos and can be of value to you when you reach out to us.
Contact us today to see how we can deploy our customized google ads system to your business to help you grow your business anywhere in Nigeria.
Using the right strategies, you can unlock the full potential of google ads to grow your business and also stay ahead of your competitors when it comes to acquiring new customers.